Industry: Beverage
CLIENT NAME: Pivara Skopje – Coca-Cola®
PROJECT NAME: Coke Summership: A Digital Journey to Success
OBJECTIVE – At Dynova Digitals, we’re passionate about helping brands grow and succeed with our digital solutions. Our portfolio shows the work we’ve done in Social Media Marketing, LinkedIn Profile Optimization, Web Development, and Designing & Branding. We love turning ideas into digital experiences that inspire people and get real results. Take a look at our work and see how we bring ideas to life.
THE APPROACH
• Reimagined Brand Identity
Capturing the warm essence of summer, Xensol Technologies expertly revitalized Coke Summership’s brand image, meticulously crafting an identity that pulsates with youthful ambition, energy, and zest.
• Interactive Campaign Rollout
Our interactive campaigns actively ignited curiosity and sparked excitement, warmly inviting a diverse cohort of ambitious individuals to become an integral part of Coca-Cola’s enduring legacy.
• Centralized Digital Hub Creation
We launched a comprehensive, user-friendly digital hub, diligently curating inspiring Summership stories and efficiently streamlining the application process, thus establishing it as the vibrant heart of the campaign’s online presence.
• Sustained Community Building
By consistently engaging participants and alumni, we carefully fostered an ongoing dialogue, strategically building a growing community around the Summership that flourishes with each passing season.
CONCLUSION
Xensol Technologies’ reinvention of the Coke Summership as a digital-centric experience has redefined the intersection of brand engagement and professional development. As a beacon for youthful ambition, the Summership program stands as an illustrious testament to Coca-Cola’s commitment to nurturing and empowering the next generation of talent.
THE RESULTS
The Coke Summership campaign attracted significant attention, receiving over 120 applications from individuals eager to explore Coca-Cola’s opportunities, while 16 outstanding interns initiated a journey of professional growth. Additionally, our digital efforts led to the launch of one exceptional career, setting a new benchmark for the Summership, demonstrating the campaign’s effectiveness in attracting prospective talent and fostering remarkable career beginnings.
